Cape Town Occupational Therapy
Branding
OVERVIEW
Client
Cape Town Occupational Therapy is a newly established practice based in Somerset West, Cape Town. The founder approached me to develop a complete visual identity for her new business, including a logo and brand roll-out.
Having previously worked together, she trusted me to bring her vision to life, which made this collaboration especially meaningful. I am particularly passionate about supporting small businesses and start-ups, and this project was a rewarding opportunity to build a brand from the ground up.
The Challenge
As a new healthcare practice entering a competitive market, Cape Town Occupational Therapy needed:
A professional and trustworthy brand identity
A logo that felt warm, human and approachable
A distinctive icon that could stand alone across various applications
The challenge was to create a brand that communicated care, growth, and support, while maintaining a clean, professionalism appropriate for the healthcare industry.
The Process
The project began with a discovery phase and mood board to refine a visual direction.
I created 4 logo concepts with real world application examples, placing emphasis on creating a distinctive icon that could stand alone across applications. The green colour used was influenced by the interior design of the therapy facilities in Somerset West.
The Solution
The chosen logo is playful, calm and modern which reflects both trust and approachability.
The result is a balanced visual identity that communicates care, credibility, and growth, providing a strong foundation for the practice as it grows.